H
eineken 0.0, a zero-alcohol version of the premium beer most sold in Brazil, is launching an innovative experience at Villa-Lobos Park in São Paulo, focused on socializing, sports, and entertainment. The Heineken 0.0 Station will open on Saturday, June 29th with the special "Heineken 0.0 Run" race, in partnership with On, for invited guests and athlete partners of the brands. The initiative will feature On, a Swiss company becoming a reference in sports in Brazil with high-performance products, and RunFun, a company specializing in running training.
The structure will offer exclusive experiences such as the Custom Station, where Brazilian artist and designer Renato Gave will personalize gifts for runners. The space, with limited capacity, will allow participants to customize various items. Additionally, the brand brings the Heineken 0.0 VR BIKE experience, combining cycling with virtual reality technology. Participants will pedal on a stationary bike while wearing VR glasses to virtually explore a trail that exceeds the park's limits.
For the inauguration, the race will have a warm-up session to prepare participants. After arrival, the brand will offer a brunch with DJ Vivian Marques and other guests as an exclusive celebration to mark the opening of the space, along with other Heineken group products such as Clash’D, FYS, and the event's star attraction, Heineken 0.0, available at the arena. To keep hydration during the race, the course will have water distribution points.
Heineken 0.0 aims to facilitate socialization and expand consumption options through a more conscious and healthy lifestyle, with a high-quality product that brings the unmistakable taste of traditional Heineken. To maintain this connection with the public and continue adding these opportunities through experiences and entertainment beyond sports, Heineken 0.0 Station will remain active on Saturdays and Sundays for the next two months with exclusive experiences.
The space will be open to park visitors and will have special programming until September, when the structure closes its operation. There will be large training sessions with tips for races, bike training, stretching, dance meetings, and much more, as well as DJs to stir up the crowd during the programming, which will be revealed soon.
"We believe that alcohol-free beer goes far beyond functional consumption occasions and plays a crucial role in connecting socialization with an active and healthy lifestyle. The Heineken 0.0 Station embodies this when we bring space with the expectation of demystifying that culture and socialization are only present in environments with alcohol. We brought, through the sports side, the idea that beer can be part of the life of those who seek a balanced lifestyle between socialization and well-being," explains Fabrizio D'Angelo, Heineken 0.0 Marketing Manager in Brazil.
Ver notícia completa...
